Promoting a web site is similar to the traditional marketing, in that it is expected to achieve certain goals ie increase sales, convey information, or increase exposure.
Internet Marketing begins with your design, knowing your goals and objectives we formulate your site design to help people find you online. This is done with meta-taggings and properly developed content. Each page of your web site gets it's own profile making it distinct from the other pages as possible. This will help it stand out in a crowd, so those looking for what you have will quickly be able to find you.
Once your site is properly designed we register it with all the major Internet Search Engines. There are hundreds of search engines that utilize database technology and are designed to index and catalogue your site content. The majority do this using meta tags, first looking at the meta title tag, then the meta description and meta keyword tags, and then compare them to the content found on the page itself.
Since each search engine has it's own protocol as to importance, your site promotion is not a one-time event. Your site needs to be monitored after submission is made. Where am I indexed, where am I not and why not? Each search engine has its process. An example being Yahoo, most sites are manually reviewed, poorly designed sites with pages still under construction are refused. One search engine reviews the content against the keyword, it must see it used a minimum of 3 times but no more than 7 times, another only uses title and description tags ignoring keywords, still another uses only the content. The rules are as varied as the search engines themselves.
Search Engines are a big part of the Internet, however promotion of your web site should not be left in hands of search engines. Your web site promotion must be tailored to include affiliate relationships and web rings, use of news groups, online directories, targeted print media, even radio and television if these fit your budget.
