AjA Web Solutions

Search Engine Optimisation(SEO) is not only about technology and submissions; it's also about marketing strategy and optimizing your website design, copy and contents for search engines. This is important as over 85% of users find websites through search engines, rather than typing in the URL in the address bar. Therefore, if they can't find your site via a search engine, you will not be found. And if your site is not ranked highly (at least on the first 3 pages of listings), you will lose significant potential traffic. You've probably read this statistic before, but what you may not know is that 33% of all search engine users believe that the top ranking websites are the best brands on the market.

Type any phrase into a search engine, and you will find countless websites that match your query. It is important your site is ranked high in the search results for specific keywords, so that your prospective customers can actually find your website when searching for the products and services you provide. The process of achieving this is called Search Engine Optimisation (or SEO).

AjA Web Solutions achieves visibility in search engines by analyzing your competition, optimizing your site and continuously making adjustments. There is no single proven method to increasing search engine ranking, however by using a combination of methods and techniques, custom marketing campaigns we can help achieve the desired results. One of the biggest fallacies in establishing a web site is the notion that, "if you build it, they will come." It takes continued promotions, both off and on-line, to build any meaningful traffic to a site. We believe that our balanced approach in these areas ensures that our clients' sites do not become lost in the abyss of the on-line world.

Our Search Engine Optimisation process includes:

• a comprehensive assessment of your web site (if you already have one) to identify opportunities and strategies to get top rankings in the search engines
• identifying your competition and studying their strengths and weaknesses to get a clear picture of the type of promotion or optimization process that would best work for your specific business
• extensive keyword research and analysis and the development of a mutually acceptable set of keywords/search phrases to target, in order of priorities
• initial reports such as current traffic, site ranking, log analysis reports and daily statistics in order to establish the initial conditions
• Search Engine Optimization copywriting based on the keywords chosen to provide rich content related to your business
• conducting an aggressive link building campaign
• maintaining the current site ranking, continuously re-optimizing, revisiting and introducing new keywords to ensure stability and constant growth

Here are the 5 Elements we use at the same time to achieve results;

(1) Optimization - HTML optimization to be search engine friendly
(2) Submission - Proper submission protocol for each individual engine
(3) Registration - Verification of successful submissions
(4) Positioning - Fine-tuning of submitted pages
(5) Maintenance - Continuous attendance to all the above actions